Recent Projects
Strategic success stories that drive measurable growth.
1. E-commerce Growth & ROAS Optimization
Objective: Increase online sales while lowering the Customer Acquisition Cost (CAC).
Strategy: Implemented Dynamic Product Ads (DPA) with retargeting funnels and optimized Google Shopping feeds with A/B testing on landing pages.
Outcome: Achieved a 4x ROAS and a 60% increase in website traffic within 90 days.
2. Local Brand Authority & Footfall
Objective: Dominate local search results and increase in-store customer visits.
Strategy: Optimized Google Business Profile, launched influencer partnerships, and ran geo-fenced ads within a 5km radius.
Outcome: Secured "Top 3" ranking on Google Maps and a 40% increase in weekend walk-ins.
3. B2B Lead Generation Strategy
Objective: Generate high-quality marketing-qualified leads (MQLs) for the sales team.
Strategy: Leveraged LinkedIn Ads precision targeting, created gated whitepapers for email capture, and set up automated email drip nurturing.
Outcome: Delivered 50+ high-quality leads/month with a 25% increase in conversion rates.